This article will give us a lesson and guiding to optimizing your site for search engines. It will focus specifically on what the search engines will be looking for when reading and indexing your site. These are things you will definitely want to utilize, or at least consider.
The best place to put a keyword is right at the beginning of the title tag (more on this later). As an example, let's say I have a website dedicated to hardware computer. Obviously, my main keyword phrase will be “hardware computer,” but each page will be optimized for a different, yet related, keyword, such as personal computer, hardware, memory, computer optimizing, and so on. You should also try to incorporate other keyword phrases throughout each page, when appropriate. A site with many pages containing the keyword phrase will be ranked higher when it is searched for than one that only mentions it on a single page.
Whatever you keyword phrase is, make sure you give it prominence within a page component (title tag, description meta tag, body text, etc.). A word at the top of a page is more prominent than one at the bottom. The same goes for a word at the beginning of a tag compared to one at the end. Search engines look for prominence when determining what a particular page is about.
When a user searches for a keyword phrase of tag word, the search engine tries to determine the ratio of the search phrase to the total number of words in each page. This is called keyword density. It is important to create a balance because it is possible to overdo it. If the search phrase makes up 40-50% of the words in a page, the search engine will disregard it. But if the density is too low, the search engine might think it's irrelevant. The key point of keyword density is consistency of relevant of tag word.
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